Davines - #SoWhat? Campaign
To build confidence among the people who struggle with hair insecurities, our group coming out with the #SoWhat? campaign. This is to encourage the target audience to not be embarrassed by their hair problems. Through this campaign, we planned to have a real-life experience gallery named Giordino Di Davines that includes a history wall, a product display booth, and a VR runway. Giordino Di Davines also provides a real-life makeover session and the visitors can experience the Virtual Reality Runway show by walking down the runway with their new appearance.
